São Paulo startup turns subway uniforms into trendy backpacks

October 1, 2026

Ciclou, a São Paulo-based startup, is repurposing old construction uniforms into stylish backpacks.

The initiative tackles the issue of industrial waste by connecting major waste generators with local artisans, turning what would otherwise be landfill fodder into valuable products. This approach not only reduces environmental impact but also creates economic opportunities for marginalized communities.

Artisans from the outskirts of São Paulo are given a chance to earn income while reducing waste, showcasing how creativity can solve practical problems.

The long-term vulnerability lies in the continued production of industrial waste and the need for sustainable solutions that prevent such materials from ending up in landfills.

What is the long-term climate outlook for this region?

While Ciclou's efforts are commendable, addressing broader environmental issues requires systemic changes. The startup’s model could inspire similar initiatives but must be scaled to have a significant impact on waste reduction and sustainability.

The outlook remains cautiously optimistic.

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Artisans turn old São Paulo subway construction uniforms into backpacks

Corporate uniforms, advertising banners and industrial technical fabrics almost always end up in landfills at the end of their "life cycles," even when they are still in good condition. To address this issue, Ciclou, a startup based in São Paulo, Brazil, has developed a system that transforms environmental liabilities into economic opportunities. The system connects major waste generators, such as industries and corporations in sectors like events and infrastructure, with artisans from the outskirts of the city.

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